mtl3p

“Speaking at Les Blogs today, Martin tells the audience that he spent €30 million in advertising on his last company, Jazztel, and hasn’t yet spent any money on advertising FON yet. Instead, he’s inviting bloggers to join his board of advisors and asking us to try the product and become evangelists for it.”

ha!

you have to admire frankness. i think.

I love this article which talks about their using bloggers as marketing.

let’s see which bloggers are on his board:

-Álvaro Ibañez - apparently the number one spanish blog

-Ejovi Nuwere

-Ethan Zuckerman

-Dan Gilmour

-Esther Dyson

-Rebecca MacKinnon

-David Weinberger

-Joi Ito

-Mariano Amartino

-Jean Bernard Magescas

————————–

Not all of them posted about the 20 million investment. But most of them.

you can’t buy that kind of press!
oh wait, i guess he just did. ;-)

The next time I start up a community project I have to remember to add a few bloggers to my board.

This entry was posted on Thursday, February 9th, 2006 at 2:23 am and is filed under Whatever. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.